Welcome to Juliangearing.com

Welcome to my revamped website and my blog that focuses on how people are successfully leveraging the internet for business, career and life.

As a professional journalist, media trainer and entrepreneur, I’ve seen how friends, colleagues and creative people have been leveraging the internet for their jobs, career or business and witnessed the difficulties many face in what some term the “post-industrial “employment world where jobs are less secure and often less well paid than in the past.

Observing the transition from an analog to a digital world in terms of work and communication gives one a good perspective on the current opportunities – and also the potential pitfalls.

Prior to the arrival of a fully-functioning internet, most people faced a choice of either getting a job or starting a business – the latter typically involving major start-up costs and risk.
Today, there is a third avenue – building a presence or business online to reach an audience that may span the world and bring in an income.

Building an online presence or business can be done relatively cheaply compared with the challenges of a traditional business with its high investment costs – akin to “staring at the abyss and eating glass,” as entrepreneur Elon Musk describes it.

It is accepted nowadays that photographers will have websites to display their work. Writers will display their books online. Marketers will sell products and services to people around the world. Even adventurers use the internet today to build a “brand,” as seen with Ed Stafford, Roz Savage and Alastair Humphreys.

But what is necessary is to use the right online practices, tools, skills and systems to build a business, brand and following.

Stay tuned to this website and blog for important insights into how creative people are leveraging the internet for success.